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Heavy Industry · India 1 month

A YouTube sales funnel for heavy machinery, and a $600K+ pre-Series A

Santhoshi Buddhiraju · Founder, Autocracy Machinery

The short answer

Autocracy Machinery used YouTube as a lead generation channel for heavy machinery, targeting small contractors with buyer reviews and in-action product videos backed by a defined sales funnel. Within a month sales rose 8%, views 260% and impressions 400%, and the brand presence contributed directly to a $600K+ pre-Series A raise.

$600K+
Pre-Series A raised
+8%
Sales increase
+400%
Impressions
+325%
Watch time
+260%
Views
+120%
Subscribers
The goal

Generate qualified sales leads for heavy machinery products through YouTube.

The challenge

Heavy industrial machinery is widely assumed to be unmarketable on video — technical, unglamorous, and sold to a narrow B2B buyer. That assumption keeps almost the entire sector off the platform, which is precisely what left the category open.

What we did

  • Built a content strategy with a sales funnel designed specifically for small contractors, the buyer segment with the clearest purchase intent.
  • Produced end-to-end content including buyer reviews and in-action machinery videos, so prospects could see equipment working before enquiring.
  • Added Shorts to widen reach into audiences that would not seek out long-form industrial content.
  • Integrated video and banner advertising alongside active community management to convert attention into enquiries.

The results

In one month sales rose 8%, impressions 400%, watch time 325%, views 260% and subscribers 120%. The brand presence and funnel contributed directly to a $600K+ pre-Series A raise, with distribution reaching block level across several states.

  • Sales increased 8% within a single month.
  • Brand awareness and the sales funnel were material inputs to a $600K+ pre-Series A round.
  • Achieved deep penetration at block level across multiple states.
“Our YouTube engine directly contributed to a $600K+ pre-Series A. Metapher built the narrative that made heavy industry investible.”
Santhoshi Buddhiraju — Founder, Autocracy Machinery
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